Scottish craft brewery BrewDog has terminated its partnership with Scofflaw after the latter dispersed a press release where it mentioned that it will offer free beer to Donald Trump supporters in the UK.
In a press release sent by Scofflaw, which the company later said was sent without its knowledge, it said that “the self confessed trailer trash brewery would get the UK “beered up redneck style completely free of charge but there is a hook, you have to be a Trump supporter.”
BrewDog after receiving backlash on social media, made it clear on Twitter that the Scofflaw release was announced without its knowledge and consent and that in no way they are aligned with Scofflaw’s position.
They tweeted: “We will of course be cancelling all the events and sending all of the beer back. We care about beer and people. Not hate.Following Scofflaw’s Fake News earlier, we’re going to run a very real promotion today – one free beer for anyone who supports Love not hate. Simply tell our staff, and enjoy a pint of Punk IPA, or any Headliner on us.”
Meanwhile Frank, the agency which sent out the press release apologised to Scofflaw and BrewDog and wrote: “On 27th Sept, a statement was released to media by an individual employee of Frank without Scofflaw’s approval. The reputation of our client is of utmost importance and we are taking this matter seriously. The employee has been suspended while an investigation takes place.”
BrewDog earlier made a ‘genuine move’ into streaming with Netflix-style originals service.